Privacy Policy

Last Updated: 17 July 2025

This Privacy Policy explains how Fefifo (“we,” “us,” “our”) collects, stores, and handles Personal Data in accordance with the Malaysian Personal Data Protection Act 2010 (“PDPA”) and applies across all Websites and Platforms operated by Fefifo, including but not limited to www.fefifo.co, branded domains, Shopify-powered stores, and our official storefronts on platforms such as Shopee and TikTok Shop.

By using our Websites and Platforms, you agree to this Privacy Policy and consent to the collection, use, access, transfer, storage, and processing of your Personal Data as described below. If you do not consent, please discontinue use and contact us using the contact form on our website.

1. What This Policy Covers:

This Privacy Policy explains:

  • What Personal Data we collect and how

  • How we use your Personal Data

  • When we disclose Personal Data

  • Your rights of access and correction

2. What is Personal Data?

“Personal Data” means any information that can identify you directly or indirectly as a natural person, including but not limited to your name, contact number, email address, delivery address, and any information relevant to your transaction with us.

3. When and How We Collect Personal Data:

We collect Personal Data when you:

  • Register an account, place an order, or communicate with us on our Websites and Platforms

  • Purchase products from our storefronts on third-party platforms (e.g., Shopee, TikTok Shop), where we may receive limited information from those platforms

  • Contact us for inquiries, support, or to make claims under our Returns & Refund Policy

  • Subscribe to our newsletters or marketing materials

  • Engage with us at events or promotions

4. How We Use Personal Data:

We may use your Personal Data to:

  • Process, fulfill, and manage your orders

  • Verify and respond to returns, refunds, and defect claims in accordance with our Returns & Refund Policy

  • Communicate with you regarding your orders or support requests

  • Send you updates, promotions, or information unless you opt out

  • Improve our Websites and Platforms, including through cookies and analytics

  • Comply with legal obligations

5. Disclosure to Third Parties:

  • For purchases made on Shopee, TikTok Shop, or other marketplaces, those platforms’ privacy policies apply at the point of sale.

  • We may receive personal data from these platforms for order fulfillment and support, processed in accordance with this Privacy Policy.

  • We may share Personal Data with logistics providers, payment processors, and other service providers only to the extent required to fulfill your transaction or comply with laws.

6. Marketing:

Unless you opt out, we may use your Personal Data to send newsletters or marketing communications we believe may interest you. You can opt out at any time using the contact form on our website.

7. Your Rights:

You may request access to, correction of, or deletion of your Personal Data in our custody using the contact form on our website. We may deny a request if:

  • We cannot verify your identity

  • The data is commercially confidential

  • The request is excessive or repetitive

8. Your Obligations:

You must ensure the accuracy and completeness of the Personal Data you provide and update it as needed. If you provide Personal Data of third parties, you warrant that you have obtained their consent and informed them of this Privacy Policy.

9. Cookies:

We use cookies to enhance user experience and analyze traffic. Cookies do not identify you personally. You may disable cookies in your browser settings, though this may affect functionality.

10. Security:

We implement reasonable security measures to protect your Personal Data, but no online system can be guaranteed to be 100% secure.

11. Data Retention:

We retain Personal Data only as long as necessary to:

  • Fulfill orders

  • Verify and manage claims under our Returns & Refund Policy (subject to short timeframes such as 24 hours for defect claims)

  • Comply with legal requirements

12. Changes to this Policy:

We may update this Privacy Policy at any time by posting the updated version with a revised “Last updated” date. Your continued use of our Websites and Platforms constitutes acceptance.

13. Contact Us:

For questions, concerns, or requests regarding this Privacy Policy, please contact us using the contact form on our website.